The YouTube Playbook Built for SaaS Brands
8 strategic plays to help your marketing team build a YouTube channel that drives pipeline, converts more trials, and keeps customers longer
This playbook was written for the SaaS founder, CMO, or marketing lead who knows YouTube belongs in your strategy — but hasn't built a channel that actually connects to revenue
YouTube is already part of your customers' journey. The question is whether it’s part of your strategy.
Hey, I'm Jamar Diggs — I help SaaS brands build YouTube channels that work across the full customer lifecycle, from the first time a prospect finds you to the day they renew.
I've worked with Fortune 500 companies like Athletic Greens (AG1), been an expert speaker for Google's Grow with Google program, and helped clients generate over $100k from videos they made months ago.
In this playbook, I'm giving you the exact 8-play framework I use with marketing teams — so you can build a YouTube strategy that drives pipeline, converts more trials, and keeps customers longer.