How Prathi Creates Evergreen YouTube Content That Generates Leads for Months with the Low-Lift Club
In the Low-Lift Club, we believe growing your business with YouTube should not be complicated. Today, we're excited to share Prathi's success story—a founding member who has transformed her approach to content creation through our strategic partnership.
As a social media strategist who helps businesses find joy in content creation, Prathi knew she needed to add long-form content to her marketing mix. What's fascinating is how she's leveraged YouTube to create evergreen content that continues generating leads for months—even when she's not actively posting new videos.
In this success story, you'll discover how she integrated YouTube into her existing marketing strategy, her experience with our strategic support system, how she used our monthly feedback to optimize her content, and how she's building a sustainable content strategy that stops her from having to create endless pieces of new content all the time.
Watch Jamar’s interview with Prathi Venkatesan to learn how she’s creating content on YouTube that will send her views and leads for months (even when she’s not posting) using the Low-Lift Club’s signature process.
Meet Prathi Venkatesan, Social Media Strategist
Prathi (Prathima) is a social media strategist who has evolved from management to strategy and consulting. She works primarily with solo business owners—coaches, educators, and service providers—helping them find joy in social media again while letting go of burnout.
Her business model includes multiple offerings:
The Chai Social Club membership, a community for business owners to level up their social media skills and maintain momentum
VIP day intensives for personalized strategy
A newsletter for deeper insights
YouTube for sharing expertise and education
“What I really help them do is find the joy again in Instagram and social media, and posting. Let go of the burnout of social media and enjoy sharing their knowledge, sharing their expertise online so that they can get the right people to come to them.”
The Social Media Consultant’s Dilemma
Before joining the Low-Lift Club, Prathi's content strategy focused mainly on short-form platforms—Instagram, TikTok, and Threads. While successful (Instagram brought in most of her business), she recognized a critical gap in her approach.
“I needed some longer living content somewhere, whether it was YouTube or even SEO. I was looking into SEO because I haven’t leveraged that either. I just wanted to think about long term more.”
She had experimented with YouTube by posting a couple of videos and some shorts, but without a cohesive strategy, she couldn't maintain consistency. She recognized that to build a sustainable marketing ecosystem, she needed to combine her short-form success with strategic long-form content.
“I had to go to something more sustainable. I was getting that way on Instagram too, which I’m like, okay, now that I’m figuring out a way for Instagram, I need to actually do more long form too. So I can have a nice, holistic marketing ecosystem that works really well together.”
Finding the Low-Lift Path to YouTube for Business
Prathi's decision to seek strategic support came from her practical approach to business growth. Rather than spending months figuring out YouTube on her own, she wanted expertise and a clear roadmap.
“I like to take shortcuts. I don’t want to waste time, especially for things I’m not used to yet. I wasn’t going to be an expert in it, but I wanted someone to come in and tell me how to do it.”
As a founding member of the Low-Lift Club, Prathi has witnessed the program's evolution from its early stages to the comprehensive strategic support system it is today. What started as a resource library and monthly strategy calls has grown into a full-blown consulting program with structured feedback loops, implementation sessions, and personalized channel audits.
“It has taught me a lot about how you think and your expertise and how you also care about how you’re helping people and you’re taking feedback. Not a lot of people would do that. And you implement so fastly too.”
The Low-Lift Club provided Prathi with exactly what she needed: strategic guidance on keywords, content planning, and analytics—all designed to help her integrate YouTube seamlessly into her existing marketing approach.
A Strategic Approach to YouTube Lead Generation
Unlike some members who follow the structured 90-day roadmap, Prathi approached her YouTube journey differently. Already comfortable with video creation and having a lead magnet in place, she initially focused on specific elements she needed help with—keyword research and content strategy.
“I didn’t go through that process at the beginning because I felt like I had the lead magnet, I was already making videos. I just needed a little bit of strategy around the keywords, deciding what kind of content to make.”
Later, when the feedback loops became more structured, she embraced the full system to optimize her approach. The personalized feedback she received on her channel banner, content strategy, and analytics proved invaluable.
“You made it super easy and it was always on time. It was never super delayed or anything. You told us when to submit it by and all that. So it helps a lot the way you’ve kind of taken that and made it better and better each time.”
What Prathi appreciated most was how the feedback was delivered—tagged, specific, and actionable. Whether it was optimizing titles, fixing lead magnet placements in comments, or improving descriptions, she could immediately implement changes that improved her channel's performance.
Evergreen YouTube Content, Consistent Leads
The most significant transformation in Prathi's business wasn't just adding another platform—it was creating content that continues working for her long after publication. Unlike short-form content that disappears within days, her YouTube videos have become valuable assets that generate leads consistently over time.
“I needed some longer living content somewhere, whether it was YouTube or even SEO. I had to go to something more sustainable.”
What makes YouTube particularly valuable is how it allows her content to be discovered by people actively searching for solutions. Rather than constantly churning out new content that disappears quickly, she's building a library of searchable videos that continue to perform month after month.
“When I look at my analytics, I see at least every day some views with my videos, which is cool just to see that. I know it’s gonna improve as I make better videos and put more out there, but it’s all a process.”
This approach has fundamentally changed her relationship with content creation. Instead of being trapped in the "content hamster wheel" of platforms like Instagram where constant posting is required to stay visible, YouTube's search-based discovery means her videos continue to find new viewers even when she's not actively promoting them.
While Prathi does strategically repurpose her YouTube content across other platforms, what's truly valuable is that the original videos themselves become long-term lead generation assets that work 24/7 without requiring constant attention.
“It definitely allows me to have that momentum to keep going. What can I do now? Let’s move forward.”
Lessons from the Journey
Invest in content with long-term value
"I think that short-form content like Instagram and TikTok have a lower shelf life. I really believe that in order to grow, you have to have content that is searchable and indexed by Google."
Analytics reveal ongoing performance
"When I look at my analytics, I see like at least every day some views with my videos, which is cool just to see that. I know it's gonna just improve as I make better videos and put more out there."
Focus on searchable solutions
"When people are going for trusted resources or trusted information about these things, they're not looking on Instagram. They're looking on Pinterest or looking on YouTube. They're looking on Google."
Progress over perfection
"I think people feel like they're always behind these days. They're not doing enough so they don't do anything. The things you have in the community help you keep going. It's like, what can I do now? Let's move forward."
Your YouTube Marketing Strategy Awaits
If you're looking to create content that works for you long after publication, the Low-Lift Club provides the strategic support, feedback loops, and community that helped Prathi create content that will work for her for many months and years.
Whether you're just starting with YouTube or looking to optimize your existing channel, our structured approach helps you create videos that continue generating leads for months—even if you stop posting—without the overwhelm of constant content creation.
As Prathi puts it:
“I think it’s super important these days to not feel like you’re alone doing stuff. And community is so important. You being there to give us that momentum is super important, but also those calls are a great way to just say what you need to say and say where you’re having trouble and let’s see what others have to say about it. It kind of gets you out of that stuck zone.”
As she discovered, YouTube doesn't have to be another platform demanding constant attention—it can be a strategic asset that generates leads consistently over time.
