How Brianca Launched Her YouTube Channel in Record Time with the Low-Lift Club
In the Low-Lift Club, we believe growing your business with YouTube should not be complicated. Today, we're excited to share Brianca Kirkman's success story—a founding member who launched her channel in record time by following our simple step-by-step process.
As a personal brand strategist who helps professionals package their expertise into profitable businesses, Brianca knew she needed a long-form content strategy that would be searchable and bring in consistent leads.
What's incredible is that with just two published videos, YouTube became her second highest source of web traffic.
In this success story, you'll discover how she launched her channel faster than our 90-day roadmap, why she chose YouTube as her long-form content platform, her experience with our step-by-step curriculum, and how she overcame her initial video editing concerns.
Watch Jamar’s interview with Brianca Kirkman to learn how YouTube quickly became the second highest traffic source to her website by using the Low-Lift Club’s signature process.
Meet Brianca Kirkman, Marketing Strategist
Brianca Kirkman is the founder and CEO of Brianca Johnson and Company with over 11 years of experience as a personal brand strategist and marketing consultant. She works primarily with professionals transitioning from corporate roles to coaching/consulting businesses, mid to senior-level managers and executives starting their own ventures, and students and businesses seeking to build their personal brands.
Through her "Clarity to Coins" monthly consultant program and personal branding trainings for universities and organizations, Brianca helps clients package their expertise into profitable personal brands that run 24/7.
“What we do is we help professionals package their expertise into profitable personal brands that run 24/7. I work primarily as a personal brand strategist and a marketing consultant.”
The Marketing Consultant’s Dilemma
Despite being a seasoned marketer herself, Brianca recognized a gap in her content strategy. She firmly believes that to grow a business at scale, you need both short-form content and long-form, searchable content.
“I really like to prioritize having a short community-based platform like Instagram or TikTok... But I also firmly believe in having a long-form strategy as well—something that is really rooted and based in SEO.”
Brianca understood that while short-form content builds community, it has a limited shelf life. For sustainable business growth, she needed content that would be indexed by Google and discoverable through search.
“I know that YouTube is like the second largest search engine platform. Plus, I really like to run my mouth. I like to talk about marketing, and I wanted a platform where I could do that while also serving.”
She knew her target audience wasn't looking for trusted resources on Instagram—they were searching on YouTube and Google. The challenge was finding a simple, targeted, and efficient process to build her channel without getting overwhelmed.
Finding the Low-Lift Path to YouTube for Business
As a founding member of the Low-Lift Club, Brianca had seen firsthand that the strategies were proven and taught in a way that matched her learning style.
“I already knew that the strategies inside of the membership were proven and that they were taught in the way of how I receive and how I learn content.”
What she needed most wasn't more marketing theory—it was a clear, step-by-step implementation plan that would cut through the overwhelm and help her launch her channel efficiently.
The Low-Lift Club offered exactly what she needed:
A structured 90-day roadmap (that could be collapsed for faster implementation)
Step-by-step video tutorials for each stage of the process
Strategic feedback loops after each module
Simple video editing guidance
Support from someone who understood her business
From Hesitation to Action
What stands out about Brianca's story is how quickly she implemented the system. While our roadmap is designed as a 90-day process, Brianca moved through it at an accelerated pace.
“I mean, I tell Jamar this all the time. If you can watch a video and follow directions, it’s literally that simple. Truly, if you can just watch the video and do what it tells you to do, you will be successful.”
She attributes her rapid progress not to any special talent but to the clarity of the curriculum and her commitment to following through without excuses:
“When I think about how quickly I did it, I think it’s less about me being super special and more about the curriculum being so step-by-step. I made the investment and I’m like, ‘okay, well, I’m gonna get a return on my investment. I trust myself to do that.”
The feedback loops built into the program were crucial for maintaining momentum and ensuring she was on the right track:
“Before I moved on to the next thing I had proof that whatever I had conjured up on my own was on the right track or this is how I could do it better.”
She recalls submitting her lead magnet—a 30-page document—and receiving straightforward feedback to simplify it dramatically. Rather than becoming defensive, she trusted the process:
“I paid for an expert to make this process simpler for me. I paid someone that I trusted, and so I trusted your expertise. What you said do, I did, and it worked.”
Visible Results, Invisible Confidence
When Brianca first joined the Low-Lift Club, she identified video editing and knowing what to say as her biggest challenges. In just two months, her perspective completely changed:
“I edited this last video down! I feel like you made it so simple, whereas I really thought that I was going to have to be like in video premiere and doing all these things.”
The results speak for themselves:
YouTube became her second highest source of web traffic with just two videos published
She went from using a teleprompter out of nervousness to confidently going off-script
She developed the skills to edit her own videos
Her mindset shifted from perfectionism to focusing on delivering value
Most importantly, she gained the confidence to continue growing her channel and is already planning new video formats and content ideas:
“Now I find myself pausing the teleprompter to go off on a tangent or to talk about a thing and know that it’s okay. I have so much to say, I actually could run my mouth forever, and I’m starting to get to the point where I just want to tell the camera my thoughts.”
Lessons from the Journey
Clarity comes from action, not planning
"The most clarity comes in doing. I think that sometimes people want to skip the doing to get to the clarity, but it's impossible. You got to do the thing, you got to put your reps in."
Trust the process and follow the steps
"If you can watch a video and do what the video says, you could put your reps in. I was just following the steps. You said do a thing, I did the thing."
Let go of perfectionism and focus on progress
"I'm not really necessarily concerned with it being perfect. I'm more concerned with: Am I getting my point across? Am I talking about this in a true and authentic manner? Can somebody take something away from this?"
Show up for yourself first
"You got to show up for yourself. Jamar cannot do the work for anybody. One of the reasons why I have been as successful is because I show up for myself. I'm doing the work, and then as a result of doing that work, I'm able to know what I need."
Your YouTube Marketing Strategy Awaits
If YouTube is a priority for your business growth strategy, the Low-Lift Club provides the roadmap, strategic support, and community you need to succeed—even if you only have an hour a week to dedicate to it.
As Brianca puts it:
“If you want an excuse, you’ll find one. But if you want support, and you want community, and you want help, and you want a roadmap, and you want a simple process that you can follow with your eyes closed—the community, the club is there for you.”
Join the same program that helped Brianca launch her channel in record time and make YouTube her second highest source of web traffic with just two videos.
