How Ashley Uses YouTube Lives to Book Premium Clients with the Low-Lift Club
There's a common misconception that YouTube success requires high production value and hours of editing. Today, we're excited to share Ashley Rose's story—an Airtable expert who discovered that YouTube lives were her perfect low-lift solution for creating consistent content.
As an Airtable expert who helps coaches track their client results and automate their businesses, Ashley knew she needed content with a longer shelf life than social media could provide. What's remarkable about her journey is how she's adapted YouTube to work for her specific lifestyle and capacity, focusing on what's truly sustainable rather than what's perfect.
In this success story, you'll learn how she revived her channel after realizing old videos were still bringing in new clients, why YouTube lives became her secret weapon for staying consistent, how she's using data tracking to make smarter marketing decisions, and her unique "done is better than perfect" approach.
Meet Ashley Rose, Airtable Expert
Ashley Rose is an Airtable and automation expert who has been "the coaching industry's Airtable girl" since 2020. She helps coaches, service providers, and agency owners track client results and automate their businesses using Airtable's powerful capabilities.
Her business model includes Systems Over Stress—a 12-month system support container priced at $2,500 that provides Airtable templates and ongoing support, individual templates sold à la carte, and VIP days that she reopened due to client demand specifically from YouTube.
“I am an Airtable and automation expert. I’ve been the coaching industry’s Airtable girl since 2020. I am in that software every day, multiple hours a day. My main passion in life is making sure that all of these amazing coaches who teach really amazing things and get their clients incredible results know how to track their client results so they can get more of them and just have an easy automated business.”
Ashley's expertise is highly specialized, making YouTube the perfect platform to demonstrate her screen-heavy tutorials and complex system setups that don't translate well to short-form content.
The Airtable Consultant's Dilemma
Despite being an expert at streamlining business systems, Ashley initially struggled with creating content consistently for her own marketing. She had experimented with various platforms but found herself frustrated with the short lifespan of social media content.
“I was frustrated that Instagram stuff, you pour so much time and energy into it, and it’s pretty much gone and useless after that 24-48 hours. And so I knew that a long-form SEO-driven thing was going to work well for me.”
Ashley's first venture into YouTube was promising—she worked with Jamar as a YouTube management client in early 2023. However, she faced a significant obstacle: pre-recording and editing videos felt overwhelming with her limited capacity.
“My issue was—you were doing your job, I was not able to pre-record things to get them to you to edit. And you’d be like, ‘Hey girl, we’re waiting on those videos.’ Having to just sit down and edit them, if it wasn’t live, was really hard for me.”
This led her to pause her YouTube efforts. However, a year later, a surprising discovery changed her perspective entirely.
“I was looking at my marketing metrics and I was like, damn, those YouTube videos that Jamar made for me back in the day—they’re still getting views and those are still getting me clients. Maybe this is a channel that I should revive again.”
This realization—that YouTube content continues working long after publication—provided the motivation she needed to revisit her strategy and find a sustainable approach.
Finding the Low-Lift Path to YouTube Lead Generation
When the Low-Lift Club became available, Ashley was ready to try again with a different approach. What attracted her to the program was its flexibility and focus on sustainability rather than perfection.
“I knew I wanted something that was, I don’t think you were calling it this at the time, but like something that was low lift and something that could run in the background for me.”
Ashley appreciated the structured curriculum and asynchronous support options that allowed her to move at her own pace. Unlike many membership programs, the Low-Lift Club's flexible support structure matched her working style perfectly.
“The reason I was able to do it so fast is the way that you outlined your curriculum. It was literally like 1A, 1B, 1C, done with that move to 2A, 2B, 2C. And I just was able to really cruise through things.”
“I’m not really a hop on a coaching call type. I teach coaches, I have coaching calls myself, but for me coaching calls, it’s like that’s an hour of my time where I need to get like two minutes of your time to answer a question and then I need to hop off, so the fact that you have the Circle channel so I could ask my questions there, could submit reviews—I really leaned into some of the more asynchronous support options.”
This approach allowed her to complete the 90-day roadmap in just 29 days—an impressive achievement that demonstrates how the right support structure can accelerate implementation.
A Strategic Approach to YouTube for Business
Rather than forcing herself to create perfectly edited videos, Ashley embraced YouTube lives as her solution. During a YouTube live challenge in the Low-Lift Club, she discovered that this format eliminated her biggest barrier—editing.
“You did a YouTube live challenge. Basically, you were like, if your barrier is editing, do lives because there’s no barrier. It doesn’t exist. You don’t edit those. You just talk and it happens. And I was like, ‘Oh, I can do that.”
Ashley had been conducting client results interviews on Instagram Live but recognized the limited reach. By moving these live sessions to YouTube, she created valuable content while avoiding the editing process that had previously stopped her.
“I started over on Instagram live and I was like, I’m used to going live. I can talk. My people are used to it. They engage in the chat. So let me pivot that over to YouTube”
She established a consistent schedule—Fridays at 10 am Pacific—and emailed her audience about upcoming topics. This structure made content creation manageable while still providing valuable information to her audience.
The strategy proved so effective that she even incorporated it into her product launches, conducting daily YouTube lives to showcase different aspects of her templates:
“When I launched a template, I launched it by doing a daily YouTube live. For a week I did five YouTube lives talking about each specific aspect of the content template, and that really resulted in a lot of sales because people could come live with me and they could ask their specific questions and they could see the different pieces of it.”
Rather than attempting to be perfect, Ashley focused on being present and authentic—a strategy that resonated with her audience and generated real business results.
YouTube Lives, Real Client Bookings
Ashley's YouTube strategy has been remarkably effective, particularly in generating high-ticket client work. Perhaps most surprising was how her old videos continued to bring in business long after publication.
“I had to open up my VIP day slots because people find me on YouTube and they are banging down my door. They’re sending me Facebook messages. I’m like, ‘How did you even get my Facebook?’ And they’re like, ‘Please work. Please. I saw your YouTube video. I need to work with you. I don’t want to do it myself.”
These weren't just casual inquiries—they were highly qualified leads ready to purchase her highest-tier services:
“They were forcing me to do high ticket. They like found me and they’re like, ‘Please, please open this back up. I need your help now.”
By implementing UTM tracking (a skill learned in the Low-Lift Club), Ashley gained clarity on exactly which content was performing best:
“Now being able to see, because we have our UTM codes, I can see, okay, 28 people opted into our stress-free Sunday email series from threads. We had 11 masterclass signups from YouTube.”
This data has transformed her marketing approach, allowing her to focus on what works rather than trying to be everywhere. She's now streamlining her efforts to just two platforms: YouTube for long-form content and Threads for short-form.
“I’m at a place in my business now where I really want to focus on doing a couple of things very well, instead of all of the things mediocre.”
The monthly metrics tracking in the Low-Lift Club provides constant reinforcement of her progress:
“You get an automated email back that says something like, ‘Hey, Ashley, since your time in the Low-Lift Club, you’ve made $2,000 from YouTube. You’ve grown your YouTube subscribers by 93 people.’ I forget all of the wins that I’ve gotten from the channel.”
Lessons from the Journey
Meet yourself where you are
"I started really small to get really comfortable and now I'm able to be more strategic. I knew that the UTMs were important, but I was like, I can't think about UTMs if I'm not making videos yet. It was really just allowing myself to stair step up the expertise level."
Done is better than perfect
"Those videos are basic and that's fine. And that will convert. I've gotten really good at accepting my capacity and not letting that stop me. Done is better than perfect for me. The YouTube lives was an example of done is better than perfect."
Data drives confidence
"It makes me feel honestly like a business owner and it makes me feel like a marketing girly. I like knowing, okay, I know my conversion rates, I know the growth of the YouTube channel. I know how much money the YouTube channel has brought me."
Adapt the format to your lifestyle
"I'm committing to a video every other week. If I can't pre-record it, I'll just go live that day. It's nice to always have it as what is the truest low lift. My capacity for what low lift means can change at any given time."
Your YouTube Lead Generation Strategy Awaits
If you've been hesitating to create YouTube content because you don't have time for complex editing or perfect production, Ashley Rose's story demonstrates that you can build a successful channel that fits your lifestyle and capacity.
The Low-Lift Club provides the flexibility, strategies, and support to help you create content that consistently brings in leads and clients—even if that means starting with simple live streams rather than perfectly edited videos.
As Ashley discovered, the key isn't creating flawless content—it's finding a sustainable approach that you can maintain consistently, then using data to refine your strategy over time.
“Just make sure you want to go in on YouTube. And if you’re going all in on YouTube, join the Low-Lift Club. If you’re ready to launch or revive your YouTube channel, join the Low-Lift Club, it’ll help you do it faster.”
Creating content for YouTube doesn't mean you need picture-perfect production or complicated editing processes. Finding your sustainable approach is what will lead to long-term success.
