Ditch the idea that hopping on multiple platforms and chasing quick trends will result in sustainable visibility.
Let's establish goals together that produces longevity of results.
Running a business without a strategic marketing plan is chaos. The kind that feels like you're running on a hamster wheel and no matter how hard you run you're in the same spot -- just more tired. Here's how we make your marketing strategy low-lift without feeling stagnant.
The more complex marketing is, the harder it is to measure the success. How much time and money are you wasting without knowing if what you're doing is even working?
Let's create a simple and sustainable marketing strategy you can implement quickly without wasting your time or money on quick fixes.
YouTube Strategy Sprint
3 90-minute strategy calls across 4 weeks. This is an co-creative experience for business owners looking to leverage YouTube as a low-lift marketing system in their business.
Here's what you can expect:
Week 1: Strategy Discovery Call
This is a kickoff call with the CEO/president/owner, head of marketing, and key people on your team who deeply understand your customer. During this call, we learn everything we can about your company's expertise, target audience, and industry, and analyze your current marketing system. We'll get clear on your marketing objectives and use this time to get clear on any action items you will be responsible for during our time together. Think of this as a state of the union of your marketing ecosystem.
Week 2: Content Strategy + Planning Call
This call is used to review and co-create Twelve (12) keyword-specific video topics that align with the business goals we discussed in strategy discovery. You'll be presented with a few topics and keywords as a starting point, but we will use this time to finalize and make sure you are 100% onboard with the content plan. After the call, we'll get started on the rest: video title, secondary keywords/tags, thumbnail copy and thumbnail design direction.
Week 3: Implementation + Workflow Planning (No Call, Slack discussion as needed)
This week is dedicated to getting clear on the next steps needed to implement the content plan and get it onto your channel. You'll have resources to help you create your YouTube channel, create a gameplan to fit this process into your busy schedule, and how to organize YouTube in your project management tool so you and your team can be as efficient as possible. You'll have access to Jamar via Slack to brainstorm, ask questions, and get feedback.
Week 4: Strategy Refinement + Wrap Up Call
This week is dedicated to Jamar reviewing and giving personalized feedback on any action items you need. We'll wend with a wrap up call to make sure you have everything you need to confidently implement the YouTube strategy.
☁️ Monthly Group YouTube + Integrated Marketing Strategy Calls: Have access to Jamar and get your questions answered. Whenever you get stuck on an action item in your strategy and need a little help come to the call and ask your question. Can’t make a session? You’ll be able to submit your question and have it answered so you can watch it later. Replays are available.
☁️ Monthly Co-working: Need time to brainstorm topics, create your scripts, film your video, or work on other marketing tasks? This is dedicated time on your calendar where everyone can come together and get things done.
☁️ Access to Live Workshops: Get real-time access to trainings taught LIVE about YouTube and integrated marketing strategy so you can always live in your Low-Lift Marketing™ era.
☁️ Low-Lift Club™ Shop Digital Products: Get instant access to every digital product in the shop so you can learn and implement at a time that’s convenient to you.
☁️ Training Library: You’ll have access to an always-expanding knowledge base with tutorials trainings, and templates to help you create ONE unified strategy across all your marketing platforms while creating a content strategy and marketing system that will last you for years.
☁️ YouTube Video Editor Directory: Get instant access to an ever expanding list of high-quality video editors who align with Jamar’s standard for best practices of YouTube video editing and thumbnail design strategy.
☁️ Low-Lift Club™ Community + Member Directory: 24/7 access to a daily chat of other visionary leaders who are committed to making marketing only 10% of their focus. Use the directory to learn about one another and connect individually.
Being a member of the Low-Lift Club™ includes:
Get everything in the base Low-Lift club™ plan plus:
☁️ Bi-weekly Group Live Review + YouTube Strategy Calls: Have access to Jamar and get your questions answered. Whenever you get stuck on an action item in your strategy and need a little help come to the call and ask your question. These calls also include live material reviews. Jamar will review and give feedback on anything marketing or YouTube-related for you on this call. Can’t make a session? You’ll be able to submit your question and have it answered so you can watch it later. Replays are available.
☁️ Private Group Chat for support between calls: Get access to our private group chat to celebrate wins and ask for feedback, where Jamar is just a "@" tag away and drops in regularly to provide strategic direction, coaching, and inspiration.
Note: This plan requires a 6-month commitment
This Level of the Low-Lift Club™ includes:
Your investment starts at $2,000, but it's hard to put a price tag on getting quality traffic you don't have to pay ads to get, doubling your email list, or making passive sales from content you created months or years ago. Thats's the beauty of this strategy. It will continue to generate results for you for years to come.
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When you sign up for a YouTube Strategy Sprint, the process is very simple.
1. Upon payment, we'll schedule a 2-hr strategy session to dive into your goals, ideal client, etc. You will be sent a questionnaire before the call that will be used to help me make this session as efficient and productive as possible.
2. You'll then have access to book your other 90-min sessions for weeks two and four.
3. On week two we review and finalize the strategy together.
4. throughout this entire time you'll have access to Jamar via slack to ask questions, brainstorm ideas or ask for feedback.
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This service is best for business owners with a specific expertise and brands who want to create a more evergreen content strategy to integrate with their current marketing strategy. It is not best for new business owners who are not sure of their offer, target audience, or are new to making sales in their business.
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For the duration of your business. The strategy I give you will last you for your entire business. The topic and keyword strategy I did doesn't "go bad" over a certain time. If you choose to publish these videos 6 months from now, it will still work. That the beauty of the evergreen content strategy. I'm not creating topics off of trends. These topics and keywords are things your target audience are searching for all year long.
When you frame it like that, $2,000 is just a small investment.
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You'll have a finalized YouTube strategy by the end of week two.
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You'll receive a strategy document that outlines your marketing objectives and how YouTube is going to contribute to you achieving them. Along with the document you'll receive an YouTube content plan hosted in Airtable. It will have all the topics, prompts, optimized title, tags, and thumbnail creative direction in one place. Here's a quick walkthrough for my visual people.
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During our time together, your only responsibilities will be to book your three strategy calls and complete the YouTube questionnaire 2 business days before your session.
After we've finalized your strategy in week two, you'll need to create your YouTube channel, create your lead magnet, then begin scripting and filming your videos. Once your videos are recorded you need to write your video description. Resources for all of these things will be provided to you.
When you upload your video to YouTube all you need to do is copy and paste the items in your content plan to the YouTube fields. Super easy!
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My clients get results that feel like magic, when really it’s just strategy.
They have a low-lift marketing strategy that will bring in results for years. You may have tried YouTube in the past, but you haven’t tried it with a strategic partner in your corner to get you results like …
When you have the right strategy in place these views convert into more people into your marketing ecosystem that you get to sell to. You get to show up online as the vibe you want to be because you have an evergreen content marketing system working for you behind the scenes.
This client went from having less than 80 views to having 2.2k+ views per video on average as a result of launching their low-lift YouTube strategy with me.
READ CECILY'S FULL CASE STUDY
This client went from having less than 50 views per video to having a channel that generates 2.5k+ views per month on average after being consistent with my YouTube strategy.
READ GERMEEN'S FULL CASE STUDY
Before working with me, this client's channel had ZERO views. After 9 months, they now have a low-lift YouTube strategy that has generated over 40k+ views.
READ WHITNEY'S FULL CASE STUDY
This client started from scratch with a new channel with ZERO views. After 12 months of working together, my YouTube strategy contributed to generating over 43k+ views.
READ ASIA'S FULL CASE STUDY
READ SARAH'S FULL CASE STUDY
READ CARRIE'S FULL CASE STUDY