About the Project
Whitney is a fertility dietitian and coach. Through her business, The Fertility Nut, she helps busy moms who want to ditch the Google spiral and get pregnant.
YouTube Strategy + Channel Management for a Fertility Dietitian
She approached us with a mission to enhance her YouTube channel, “Fertile as F*ck with The Fertility Nut,” to reach a larger audience and provide valuable content on fertility. She has an amazing sales funnel in place and needed a way to build a community with evergreen content so they are continuously being nurtured and exposed to her marketing ecosystem. She was currently using Instagram, TikTok, and email to market her business, but she wanted to lean further into leveraging the YouTube search engine and its discoverability features. After working together, our strategy generated 45,600 views and over 700 subscribers.
The Challenge
Before working with us, Whitney’s social media strategy consisted of showing up multiple times a day on Instagram and TikTok.
Increasing Reach and Traffic with YouTube
While generating leads and sales with this solo platform strategy, she wanted to explore a way to make marketing less demanding of her time. That’s what interested her with YouTube. She knew YouTube was a search engine, but she didn’t know how to use YouTube as an evergreen traffic source for her business.
We built her channel from the ground up to help her reach these goals:
- Increase her visibility as an authority for fertility education for busy moms
- Drive consistent traffic to her educational videos
- Increase the YouTube subscriber base and build more of a connection to the community
Our Approach
To address these challenges, we decided our full-service YouTube management package would be the best fit. This would allow us to be hands-on during the implementation stage of the strategy while Whitney continues to lead her business.
During our time together, we provided strategic keyword research, YouTube content strategy, video editing, and channel management.
YouTube Keyword Research
Whitney indicated she wanted to be found in searches specifically relating to getting pregnant, so we researched what keywords users were actively searching for and ways we could insert her expertise. During this time we also identified high-impact keywords related to fertility and natural health.
YouTube Content Strategy
We created video topics around common fertility issues and solutions, ensuring relevance and viewer interest.
YouTube Channel And Video Optimization
We optimized each video using YouTube SEO best practices to increase Whitney’s chances of being categorized as a fertility education channel and to have her content suggested to the right audience. Each of Whitney’s videos has an engaging thumbnail, and keyword-rich titles, tags, and video descriptions. Here’s an example of one of the videos we worked with Whitney on:
The End Result
After over a year of working together, our strategy generated 45,600 views and 740 subscribers.
Top Performing Videos
Whitney’s video “Watch This if You Want to Get Pregnant Fast” reached 21.6K views.
Traffic Sources
Major traffic came from browse features (47.7%) and suggested videos (36.9%), indicating strong engagement and leading the algorithm to suggest Whitney’s content in more places.
Want to experience magic for yourself?
We’d love to work with you to help leverage YouTube for your business. Check out my services page to explore how we can work together or use this link to get in touch.
Jamar Diggs is a YouTube Marketing Strategist for small businesses and brands who want to leverage YouTube to create a low-lift marketing strategy so they can make marketing only 10% of their focus. He takes his corporate marketing experience from working in large marketing departments like Homes.com and Forrent.com to help his clients create a content strategy and marketing system that will generate results for years.
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