A 741% Increase in YouTube Engagement – Agency Success Story

About The Project

Germeen Y. Guillaume is the visionary behind Visionary Accounting Group, offering innovative cloud-based accounting solutions tailored for nonprofit organizations across the U.S. By leveraging technology, she enhances financial transparency and provides real-time data insights. Her leadership has enabled the recovery of over $2.8 million in receivables through efficient workflow automation and system upgrades. Germeen also expertly guides clients through audits, integrates advanced tech solutions, delivers strategic management reports, and prepares them for successful funding and financing endeavors.

YouTube Strategy + Channel Management for a Nonprofit Accounting Firm

When Germeen approached us, she wanted to leverage her YouTube channel to build authority and visibility for her nonprofit firm, focusing on QuickBooks tutorials and related financial management topics. Despite having valuable content, her channel lacked the visibility and engagement she desired. After working together, our strategy generated a 741% increase in views and a 1600% increase in subscriber growth.

The Challenge

Before working with us, Germeen relied heavily on LinkedIn. Germeen had an existing channel before working with us but hadn’t invested in any strategy.

Enhancing Visibility, Traffic, and Engagement with YouTube

We partnered with her to help her reach these goals:

• Be found on YouTube and Google search by Nonprofit leaders searching for help with Accounting

• Drive consistent traffic to her educational videos.

• Grow her subscriber base and strengthen community engagement.

Our Approach

After chatting with Germeen, we decided our full-service YouTube management package would be the best fit. This would allow us to be hands-on during the implementation stage of the strategy while Germeen continues to lead her business.

To address these challenges, we implemented a comprehensive YouTube strategy including:

YouTube Keyword Research

Germeen indicated she wanted to be found in searches specifically relating to Nonprofit Accounting, so we researched what keywords users were actively searching for and ways we could insert her expertise. During this time we also identified high-impact keywords related to QuickBooks and nonprofit financial management.

YouTube Content Strategy

We created video topics that aligned with the stages of awareness a Nonprofit leader would be in a while trying to solve their accounting pain point.

YouTube Channel And Video Optimization

We optimized each video using YouTube SEO best practices to increase Germeen’s chances of being categorized as a Nonprofit Accounting and Quickbooks Online education channel and to have her content suggested to the right audience. Each of Germeen’s videos has an engaging thumbnail, and keyword-rich titles, tags, and video descriptions. Here’s an example of one of the videos we worked with Germeen on:

The End Result

After almost 2 years of working together, our strategy generated a 741% increase in views and a 1600% increase in her channel subscriber growth

Some project highlights include:

Before Optimization (Dec 2015 – Aug 1, 2022):

• Views: 6.9K
• Watch Time: 347.1 hours
• Subscribers: +105

After Optimization (Aug 2022 – June 2024):

• Views: 58.1K
• Watch Time: 4.7K hours
• Subscribers: +1.8K

Top Performing Videos

Videos on QuickBooks for nonprofits garnered the most views, with the top video reaching 13.6K views.

Traffic Sources

Major traffic from YouTube search (31.1%) and suggested videos (29.7%), indicating effective SEO and content strategy.

Want to experience magic for yourself?

We’d love to work with you to help leverage YouTube for your business. Check out my services page to explore how we can work together or use this link to get in touch.