How to Use VidIQ for YouTube Keyword Research
You can fall into a deep black hole of keyword research if you're not careful. By focusing on the wrong things, you might find yourself overwhelmed and confused. In this blog post, I will walk you through how to find the best keywords for your YouTube videos using vidIQ. This tool has been a game-changer for me and my amazing members in the Low Lift Club, my YouTube program where I teach you everything from launching to reviving your YouTube channel in just 90 days.
Why Use VidIQ for Keyword Research
Before we dive into keyword research, let’s talk about the vidIQ tool itself. It’s a robust platform equipped with features to make your YouTube keyword research efficient and effective. Whether you need help with topic strategy, keyword optimization, or creating a keyword-rich video description using AI, vidIQ has you covered.
There are two main reasons I rely on vidIQ:
Topic Research and Strategy: vidIQ helps brainstorm and strategize content ideas.
Finding Optimal Keywords: It assists in identifying the best keywords for video titles to ensure maximum visibility.
Let's dive into how to use vidIQ effectively and avoid getting stuck in the endless spiral of keyword research.
Getting Started with VidIQ
First, if you haven't already, download vidIQ. It offers both a Chrome extension and a dashboard for in-depth keyword research. Here's how to begin:
Type in a Broad Keyword: Start with a general keyword related to your expertise. For instance, if you are a Dubsado expert, type "Dubsado."
Understanding the Overview: Once you input the keyword, you'll see an overview including search volume, competition, and overall score. These metrics help you gauge the keyword's potential.
VidIQ Keyword Metrics Explained
Search Volume: The number of searches a keyword gets per month.
Competition: Indicates how many videos are competing for that keyword.
Overall Score: A combination of search volume and competition, typically anything over 50 is good, but aiming for 60 or above is ideal.
Finding Related Keywords in VidIQ
Explore related keywords and matching terms to broaden your research. VidIQ shows related keywords, matching terms, and question-based keywords that can serve as potential video topics.
Example Walkthrough: Dubsado
Search "Dubsado": You'll see metrics such as 3,365.70 monthly searches with varying competition levels.
Analyze Metrics: Look for keywords with high search volume and low competition. Keywords with medium to high search volumes (even as low as 100 searches) are valuable if they align with your niche.
Explore Related Terms: Check out related keywords like "Dubsado proposals," "Dubsado contracts," and "Dubsado vs. QuickBooks."
Avoiding the Rabbit Hole
It’s easy to get lost in endless keyword searches. Set a clear plan, gather what you need, and avoid unnecessary deep dives. vidIQ is a powerful tool, but it’s essential to use it strategically.
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