Email marketing is one of the most important things you can do for your business or personal brand. It gives you an opportunity to directly communicate with your followers. It also allows you to drive people further down your sales funnel. But it takes work to build an email list – hard work. You have to possess a giving vibe. You want to be able to provide enough value for your customer to want to engage with you.
Every Tuesday, Megan and I meet and discuss the progress in our own entrepreneurial journey. Last Tuesday I hijacked the meeting and decided to make it all about me and my blog. For a few months now, we’ve been focusing on this cool perspective so I wanted to interview Megan and have her break it down for everyone. This interview has been lightly edited.
We live in a world where everyone has an opinion, and now with help from review sites, their opinions can impact your online reputation. When a customer searches for something, they are immediately confronted with reviews about a local business’s products or services – some are good, some are bad, and some may be reviews of your own business.